Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
SMO is the onsite process we start on the initial stage to optimize the social media presence on your website so as to catch the attention of visitors and encourage them to share your web content with online social marketing platforms. To make your website more user friendly, we include added features:
- A blog on your site
- Fresh interesting content (in web pages and blogs)
- Share and Bookmarking options (incorporate Share, Like, digg this, Retweet)
- Attractive social media icons (Facebook, Twitter, MySpace, LinkedIn, Digg, Youtube)
- RSS feeds and subscription options